Tempo Sciences
Tempo Sciences helps people celebrate life in balance. With a mission to promote a healthy, stigma-free lifestyle, Tempo empowers individuals to enjoy life fully while maintaining control over their health. Allegro, Tempo’s flagship product, was designed to reduce the harm associated with recreational MDMA use through science-backed supplement protocols.
This case study showcases the strategy, identity, and content developed for a brand that ultimately did not launch.
- Support Founders with synthesizing their ideas and goals into a tangible and concrete brand strategy and visual design language
- Extend that visual design language to the design the physical product packaging, including support with physical form factors selection
- Bring brand to life through marketing touchpoints including website and concept directions for Instagram content
During the strategy phase, it became clear that Tempo stood apart from competitors. While others embraced a party-first mindset, Tempo prioritized wellness and recovery, allowing users to enjoy their experiences while feeling their best.
This clarity shaped our approach to brand strategy, identity, and messaging. We crafted a voice that balances scientific credibility with approachability, ensuring science-backed information feels trustworthy, not cold or overly technical.
At its core, the visual identity is inspired by the fluid multi-colored lights of a rave against the allure of a dark room or space, creating a feelings of both positivity and allure. We provided a library of these images to be used across the design system.
To complement this part of the system, we designed clean, geometric wordmark logos for the master and subbrands which incorporate a calming and trustworthy blue. Video b-rolls that shows diagnol lights framing silhouttes of people’s bodies subtly emphasize the product’s focus on one’s mental and phyiscal health and well-being.
The primary goal of the website was to design and build something that was both trust-building and conversion-driven, as well as, functional and beautiful. This was a key touchpoint for the brand to speak directly to prospective customers, through engaging content and design that engenders a high level of trust and professionalism.
